
We hammer the numbers 9-1-1 into our children's brains from an early age. Parents, teachers, firemen, police officers, librarians, babysitters. They hear those fateful digits, sometimes couched in fear, sometimes in bravery, sometimes in service. We read hot topic stories about first graders saving their mom from choking on a Cheeto. We see Matt and Meredith interview preschoolers who called the authorities to report a burglar creeping in through the attic window. At my house we even have a sticker on the cordless phone with a picture of an ambulance, firetruck, police car, and giant yellow numbers, 9-1-1.
So in the event that I should fall and not get up, God help me, don't tempt the Fates here, my children will punch the numbers 9-1-1 into the phone.
And I will still lay there motionless. Likely whimpering.
Why?
Because simply hitting the 9, 1, and 1 keys on a phone get you nowhere in a hurry. Phones have changed from back in the day. What hasn't changed is how we teach our kids to make a call in an emergency. Teaching our children to call 9-1-1 is no longer adequate, and in fact, could be dangerous. In an emergency, seconds matter. I've been there and can speak from experience.
We need to revamp our old school ways and start teaching kids to dial 9-1-1 TALK. Or the green button. Or whatever key on your phone enables a call. We are failing our kids, and potentially ourselves, by omitting this very key step.
I'm a mom and I'm a marketer. There's nothing I'd like more than to start a campaign to teach kids to dial 9-1-1 TALK. I see a logo in my future. And perhaps an interview with Matt and Meredith.















